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No techcrunch entry >>> http://www.techcrunch.com/
No wikipedia article >>> http://en.wikipedia.org/wiki/Beet
Official web site >>> http://www.beet.tv/about-us.html The beet (Beta vulgaris) is a plant in the beet root family. It is
best known in its numerous cultivated varieties, the most well known
of which is probably the red root vegetable known as the garden beet.
However, other cultivated varieties include the leaf vegetables chard
and spinach beet, as well as the root vegetables sugar beet, which is
important in the production of table sugar, and mangelwurzel, which is
a fodder crop. Three subspecies are typically recognised. All
cultivated varieties fall into the subspecies Beta vulgaris subsp.
vulgaris, while Beta vulgaris subsp. maritima, commoly known as the
sea beet, is the wild ancestor of these and is found throughout the
Mediterranean, the Atlantic coast of Europe, the Near East, and India.
A second wild subspecies, Beta vulgaris subsp. adanensis, occurs from
Greece to Syria.
The beet has a long history of cultivation stretching back to the
second millennium BC.
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>>> http://en.wikipedia.org/wiki/Beet