Web business model has not yet truly integrated "long tail" shift...
Markets are now driven by "long tail" model, that is not "mass"
consuming but "small niche" clients.
I feel that startup web industry analysts have not at all integrated
the "long tail" lessons.
... We hear only about web success as millions of visitors.
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The phrase the Long Tail (as a proper noun) was first coined by Chris
Anderson in an October 2004 Wired magazine article[1] to describe the
niche strategy of businesses, such as Amazon.com or Netflix, that sell
a large number of unique items, each in relatively small quantities.
Anderson elaborated the Long Tail concept in his book The Long Tail:
Why the Future of Business Is Selling Less of More (ISBN
1-4013-0237-8).
...
The Long Tail concept has found a broad ground for application,
research and experimentation. It is a common term in online business
and the mass media, but also of importance in micro-finance (Grameen
Bank, for example), user-driven innovation (Eric von Hippel), social
network mechanisms (e.g., crowdsourcing, crowdcasting, Peer-to-peer),
economic models, and marketing (viral marketing).
...
>>> http://en.wikipedia.org/wiki/The_Long_Tail
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