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Web business model has not yet truly integrated "long tail" shift...

Markets are now driven by "long tail" model, that is not "mass"
consuming but "small niche" clients.
I feel that startup web industry analysts have not at all integrated
the "long tail" lessons.
... We hear only about web success as millions of visitors.
 
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The phrase the Long Tail (as a proper noun) was first coined by Chris
Anderson in an October 2004 Wired magazine article[1] to describe the
niche strategy of businesses, such as Amazon.com or Netflix, that sell
a large number of unique items, each in relatively small quantities.
Anderson elaborated the Long Tail concept in his book The Long Tail:
Why the Future of Business Is Selling Less of More (ISBN
1-4013-0237-8).
...
The Long Tail concept has found a broad ground for application,
research and experimentation. It is a common term in online business
and the mass media, but also of importance in micro-finance (Grameen
Bank, for example), user-driven innovation (Eric von Hippel), social
network mechanisms (e.g., crowdsourcing, crowdcasting, Peer-to-peer),
economic models, and marketing (viral marketing).
...
>>> http://en.wikipedia.org/wiki/The_Long_Tail
 

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Comments (2)

Apr 23, 2009
blogdrop said...
the problem of the long tail is ... yeah ... it is a loong tail. this is ok for books-on-demand without a real economic target. nice to have. but for most companys that tail is just long to count into this years balance.
Apr 25, 2009
J.F. Ayel said...
Hello Blogdrop, same question could be do your prefer 1 time $1000 OR 1000 times $1?

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